About me
Hakkımda
What i'm doing
Neler yapıyorum
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Product Management
Ürün Yönetimi
Product enthusiast with 5+ years of experience in sectors that telco, health, logistics, and proptech.
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Data & BI Analysis & SQL
Veri Analizi & İş Zekası
Have a data-driven mindset with my business intelligence, data analysis, and SQL competencies.
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Hobbies
Hobiler
I love cinema, music, camping, trekking, canoeing and running. I live minimalist and proud of it.
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Nature Advocacy
Doğa Tutkunu
I love cinema, music, camping, trekking, canoeing and running. I live minimalist and proud of it.
Testimonials from Emlakjet
Emlakjet Referansları
Testimonials from Miuul
Miuul Referansları
Testimonials from Navlungo
Navlungo Referansları
Testimonials from Etiya
Etiya Referansları
Testimonials from Turkish Ministry of Health
T.C. Sağlık Bakanlığı Referansları
CV
CV
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Senior Product Manager @Emlakjet
10/2022 — Present- Led R&D application documentation, analysis, development, referee interviews, and bureaucratic negotiations
- Spearheaded studies on ML, NLP, and generative AI implementations in the proptech domain
- Administered solutions for the automation of the lead management & transfer processes
- Arranged structured training explaining emlakjet.com's product mindset to all fresh colleagues in the onboarding
- Chaired solutions to prevent proptech abuse and fraud activities for B2B & B2C users
- Coordinated product development process for Jettaşın (by Octovan) that digitizes the moving process from end to end
- Involved with all phases of software development life cycle (SDLC) from 0 to 100
- On emlakjet.com in 2022, increased number of
{
B2C users from ~35M to ~45M (38%),
B2B users from ~20K to ~30K (53%),
page views from ~110M to 180M (62%),
listings from ~1.1M to ~1.9M (67%).
}
- For B2B users, increased sum of
{
commission from ~1.5B ₺ to ~3.5B ₺ (237%),
commission/realtor from ~12K ₺ to ~27K ₺ (128%),
phone call from ~4M to 6M (54%),
message from ~1.7M to ~3.4M (97%).
}
- For our solutions, reached total user of
{
Jetsat (iBuying) is 14K,
Arsa Sihirbazı (an AI/ML-powered module for instant land valuation) is 26K,
Jetfırsatlar (opportunity real estate that is most suitable for investment) is 70K.
}
Emlakjet is part of iLab Ventures. Other iLab companies include:
- Kariyer.net - Turkey’s prominent recruitment marketplace and solutions site
- Arabam.com - Turkey's no1 vertical car marketplace
- Sigortam.net - Turkey’s leading online and call center-based insurance sales platform
- Hangikredi.com - Turkey’s service comparison site for credit
- Cimri.com - Turkey’s prominent price and product comparison site
- Neredekal.com - Turkey’s leading travel guide site
- SteelOrbis.com and ChemOrbis.com - Global B2B marketplaces for steel and polymer industries
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Consultant @Superpeer
03/2022 — PresentProvided services in the following scopes:
- CV Review and Career Consultancy
- Stress Management
- Time management
- Data Analysis and Reporting
- Product Management
- Brand Management
- Scrum Certificate Preparation
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Individual Contributor @Peaks on the Back
01/2024 — PresentPeaksOnTheBack helps you rethink, reimagine, and rebuild your software products. Through insightful articles and engaging podcasts, we equip you with the knowledge, skills, and inspiration to take your product from good to great.
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Individual Contributor @Global Cyber Security Network | GCSN
01/2024 — PresentThe Global Cyber Security Network is the online directory website for the cyber security ecosystem. Find cyber security companies, software, tools, platforms, jobs, events, courses, recourses and so much more.
- My contributions: https://globalcybersecuritynetwork.com/author/berkay
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Individual Contributor @Miuul
11/2023 — 02/2024Generated online education programs within the product management scope.
- Uçtan Uca Product Ownership: https://miuul.com/uctan-uca-product-ownership
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Product Owner @Navlungo
01/2022 — 10/2022- Led technical & non-technical analysis (with Asana & Coda)
- Created business intelligence reports (with AWS QuickSight & PostgreSQL)
- Collected user requirements (with Asana)
- UX researched & designed (with Figma)
- Conversion & funnel optimization (with Google Analytics & Hotjar) for zero churns and 100% retention
- Customer acquisition, retention & gamification activities (online & offline) with technology, marketing, product, operations, and sales teams
- Navlungo reached more than 70,000 customers, 1,000,000 transactions, 3 service area continents, and 230 countries
- Increased overall sales volume by more than 150%
- Analyzed business & technical logics of 'navlungo.com' which aims to digitize logistics end-to-end
- Directed development process of a fully-featured new product for ship & shop from Turkey to worldwide 'deliver.ist' in 3 months from ideation to production
- Designed and implemented the KPI reporting platform on AWS QuickSight in order to become a data-oriented company. All data from sales, operations, marketing, and product is aggregated and made transparent to the entire business
- Managed user requirements about main and side products that are express, freight, fulfillment, finance, and marketing on Asana, Figma, Coda, and Instagantt
- Improved the growth & reducing churn strategies and manage relationships about the usability of the pathway between marketing & technology & design & product teams
- Conducted user experience studies and lead user interface changes -
Senior Specialist, Business Analysis @Etiya
10/2021 — 01/2022For CRM transformation project developed for biggest telco company of MENA, Ooredoo;
- Made technical & non technical HLD & LLD analysis (with Jira & Confluence)
- Created UAT scenarios
- Led UX research & design -
Business Analyst & Product Owner @Turkish Ministry of Health
02/2019 — 11/2021- Led technical & non-technical analysis (with JIRA & TFS & Confluence)
- Created business intelligence reports (with Microsoft Power BI & Turboard SINA & MSSQL Server & PostgreSQL & PL/SQL)
- Collected user requirements (online/offline)
- UX researched & designed (with Balsamiq & Figma) with bureaucrats, communication center managers, technical leads, and healthcare professionals
- Led the technical call center architecture & UML diagrams of the ALO184 SABİM which aims to strengthen communication between patients and healthcare professionals and it has approximately 6,000,000 users per year
- Crafted all of the user cases and scenarios of the Meeting Point Web Application which aims to strengthen relationships between healthcare professionals and high-level managers and it has approximately 100,000 users per year
- Organized business & technical logics of the Health Survey Web Application which aims to collect data from patients and healthcare professionals and it has approximately 40,000 users per year
- Created user requirements about health communication of Turkcell BiP Ministry of Health COVID-19 Information & 24/7 Hotline which aims to strengthen communication between patients and healthcare professionals and it was (currently deactivate) approximately 20,000 users per year
- Designed all of the user cases & UML diagrams about health communication of the Turkish Ministry of Health WhatsApp Hotline which aims to strengthen communication between patients and healthcare professionals and it was (currently deactivate) approximately 10,000 users per year -
Business Development Specialist @OZEM Academy
07/2017 — 02/2019- Conducted growth strategies that x2 the number of employees and x3 the profitability
- Educated more than 50 institutions such as MEV College and National Education Directorate
- Created an internal communication structure
- Researched human-machine interface methods
- Designed experimental psychology pathways for the academy with healthcare professionals -
Project Assistant @Hacettepe University Scientific Research Unit
10/2015 — 06/2017- Worked as an assistant on these academic projects & product developments:
- Game Type Computer Aided Cognitive Exercise Program (OBEP) Development Study for Alzheimer Type Dementia and Mild Cognitive Impairment (with Ankara University Faculty of Medicine)
- Investigation of Artwork Analysis Process in Individuals Related to Art at Different Levels by Eye Tracking Technique (with Hacettepe University Faculty of Fine Arts)
- Different Sources, Different Trajectories: A Three-Year Longitudinal Study of Academic Achievement as a Function of Adolescent's Class and Family Characteristics (with Bilkent University Faculty of Education)
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Radio Programmer @87.7 Radio Hacettepe
12/2013 — 01/2015- Wrote the scrips of the programs in 87.7 Radyo Hacettepe
- Conducted studies to improve sound recording systems and sound waves
- Organized some events in cooperation with various institutions such as RedBull, CCI
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Hacettepe University
2021Data Engineering MSc
GPA: n/a | Transcript
-
Hacettepe University
2019 — 2024Management and Organizational Behavior MSc
GPA: 3.86/4.00 (High Honor Student) | Transcript
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Anadolu University
2020 — 2022Web Design and Development ASc
GPA: 3.08/4.00 (Honor Student) | Transcript
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Hacettepe University
2013 — 2017Psychology BSc
GPA: 3.55/4.00 (High Honor Student) | Transcript
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Hacettepe University
2015 — 2017Sociology Minor
Drop Out | Transcript
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Product Manager @Afetharita (AYA: Açık Yazılım Ağı)
02.2023 — PresentScience and Technology
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Mentor @Women in Tech Academy (SistersLab)
10.2022 — PresentScience and Technology
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Volunteer @Türk Kızılay
01.2013 — PresentDisaster and Humanitarian Relief
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Volunteer @TEMA
01.2014 — PresentEnvironment
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Volunteer @Oy ve Ötesi
06.2015 — PresentPolitics
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Volunteer @AFAD
01.2019 — PresentDisaster and Humanitarian Relief
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Volunteer @Vefa Social Support Groups
04.2020 — 04.2021Disaster and Humanitarian Relief
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Board Member @Y-Peer Türkiye
01.2017 — 09.2017Health
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The Social Effects of COVID-19 Pandemic Research Article
2021Click Here
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Maritime and Sailing Sports from Psychological Perspective Review Article
2016Click Here
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KPSS
202083.94/100.00 | Result
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ALES
201986.88/100.00 | Result
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YÖKDİL
201890.00/100.00 | Result
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LYS
2013899/725,672 (0.001%) | Result
Skills
Beceriler
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Change Management
Değişim Yönetimi 90%
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Organizational Behavior
Örgütsel Davranış 80%
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Product Management
Ürün Yönetimi 90%
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Project Management
Proje Yönetimi 75%
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Product Analysis
Ürün Analizi 100%
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Product Development
Ürün Geliştirme 85%
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Product Marketing
Ürün Pazarlama 80%
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Agile Methodologies
Çevik Yaklaşımlar 95%
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Waterfall Methodologies
Geleneksel Yaklaşımlar 85%
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Data Analysis
Veri Analizi 85%
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Business Analysis
İş Analizi 95%
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Software Documentation
Dokümantasyon 80%
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UX Research
UX Araştırması 75%
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Software Quality Assurance
Yazılım Test Süreçleri 70%
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Business Intelligence
Kurumsal İstihbarat 95%
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Cybersecurity
Siber Güvenlik 75%
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IT Operations
BT Operasyonları 65%
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Google Analytics
80% -
Hotjar
75% -
SQL
85% -
MS Power BI
80% -
AWS QuickSight
85% -
Jira
90% -
TFS
70% -
Asana
100% -
MS Project
80% -
Coda
100% -
Notion
85% -
Confluence
90% -
MS Visio
95% -
Figma
75% -
Zeplin
65% -
Balsamiq
90% -
Linux
60% -
Looker Studio
70% -
Firebase
50%
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Googling
100% -
Negotation
Müzakere 90%
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Management
Yönetim 95%
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communication
İletişim 95%
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Networking
İlişki Yönetimi 85%
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Leadership
Liderlik 100%
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Punctuality
Dakiklik 100%
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Multitasking
Multitasking 95%
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Effectiveness
Etkililik 90%
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Efficiency
Verimlilik 95%
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Problem Solving
Problem Çözme 90%
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Patience
Sabır 85%
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Adaptability
Uyumluluk 90%
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Collaboration
İşbirliği 80%
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Accountability
Sorumluluk 100%
Showcase
Vitrin
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Arete Psychology | Tolga Gitmez
My Creations
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Emlakjet
With my Coordination
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Colormelike Stop Motion Animator & Illustrator
My Creations
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My Personal Website
My Creations
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Deliverist Ship & Shop
With my Coordination
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Navlungo
With my Collaboration
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Ooredoo
With my Collaboration
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Otisen Education & Consultancy
My Creations
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Ministry of Health Communication Center
With My Coordination
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Meeting Point Web Application
With My Coordination
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Health Survey Web Application
With My Coordination
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OZEM Academy
With My Coordination
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Professional Scrum™ with User Experience (PSU)
Certifications
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Professional Scrum Facilitation Skills™ (PSFS)
Certifications
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Professional Agile Leadership™ (PAL)
Certifications
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Professional Scrum Developer™ (PSD)
Certifications
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Professional Scrum Product Owner™ I (PSPO-I)
Certifications
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Professional Scrum Master™ I (PSM-I)
Certifications
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AI for Product Management
Certifications
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Product Analytics Certification
Certifications
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Product-led Certification
Certifications
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Product Roadmapping™️ (PRC)
Certifications
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Product Strategy™️ (PSC)
Certifications
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Product-led Growth™️ (PLGC)
Certifications
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Software Engineer
Certifications
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SQL (Intermediate)
Certifications
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SQL (Basic)
Certifications
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JavaScript (Intermediate)
Certifications
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JavaScript (Basic)
Certifications
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RestAPI (Intermediate)
Certifications
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CSS
Certifications
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Problem Solving (Intermediate)
Certifications
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Problem Solving (Basic)
Certifications
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React (Basic)
Certifications
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Angular (Basic)
Certifications
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Node (Basic)
Certifications
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C# (Basic)
Certifications
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Go (Basic)
Certifications
Blog
Blog
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Challenges in Data-Driven Decision-Making for PM
Data-driven decision-making is a cornerstone of product management, harnessing the power of data to guide the path to strategic and...
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Beyond the Comfort Zone: Why Continuous Learning is The Key?
The power of continuous learning in product management unlocks potentials that foster adaptability and anticipation of market needs...
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How AI is Redefining Product Management Dynamics?
As we stand at the intersection of technology and innovation, artificial intelligence (AI) continues to be a groundbreaking force...
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Why Security Teams Need Product Managers?
While the digital world of the AI landscape is constantly evolving, security teams face new challenges that require a blend...
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What is the Role of Product Managers in Cybersecurity
Product management and cybersecurity have become crucial in a world increasingly driven by technology. Product managers...
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Overcoming the Pitfalls of Data-Driven Decision-Making
"Rise to your level of incompetence." Sounds paradoxical, doesn't it? But this is the essence of the #PeterPrinciple...
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Navigating the Perilous Waters of the Peter Principle?
"Rise to your level of incompetence." Sounds paradoxical, doesn't it? But this is the essence of the #PeterPrinciple...
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Why Cyber Security Product Managers Need Tech Skills?
The role of a product manager is multifaceted, interweaving various functional areas of a business to ensure successful...
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Some Mistakes in Written Communication
I haven’t been arrogant in a long time, now it’s time. These days, I’ve been thinking a lot about strengthening written...
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Paydaş Yönetimi: Geliştirici Perspektifinden Örnekler
Bir yazılım geliştirici gibi düşünelim; projede karşılaşılan sorunları çözmek için bazen kod yapısından ilham alabiliriz...
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Asenkron İletişim ve Deneyimi Güçlendirecek Ürünler
Asenkron iletişim, uzaktan çalışma deneyimini güçlendiren önemli bir yöntemdir. Bu iletişim şekli sayesinde çalışanlar, esnek...
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Uzaktan Çalışanlarda Takım İletişimi ve Birebir İletişim
Dijital çağda çalışma hayatı, özellikle pandemi süreciyle birlikte daha da fazla dijitalleşti. Uzaktan çalışma koşullarında...
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Technology Areas That Can Be Affected by Weather
Adverse weather conditions such as heavy rain, snow, strong winds, and flooding can significantly impact various sectors within...
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Digital Product Management Frameworks and Pros & Cons
Digital product management frameworks are a set of tools and techniques used to help organizations manage the development and...
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Deep Dive Benchmarking using OSINT Techniques on Google
OSINT stands for “Open-Source Intelligence.” It refers to the practice of collecting, analyzing, and disseminating information...
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Soft Skills vs. Technical Skills for Technology Employees
Technical skills are essential for success in the technology field, but soft skills, such as problem-solving, adaptability...
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Differences Between Product & Project Manager
Project management and product management are two distinct disciplines that involve the planning, execution, and delivery...
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Bir Ürüncü Gözünden S.O.L.I.D. Prensipleri
İş yapmanın pek çok yolu vardır. Bu yolların bazıları etkililiğe, bazıları verimliliğe, bazıları kurumsal gelişime; bazıları sürece...
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How Loyal Are Your Customers: NPS
Customer loyalty is one of the most important concepts today. I’m sure everyone has a schema in mind regarding ‘loyal’ customers, but...
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'Verimliliğin Anahtarı?' Pekiştirme Tarifeleri
İş hayatımın ilk 4 yılında (2015–17 TÜBİTAK | 2017–19 ÖZEM Akademi) parça başı (freelance) iş yapardım. Yaklaşık 4 yıldır (2019+) ise...
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Karara Giden Yol Haritası: Algısal Manipülasyon
Günümüzün gözde tartışması: ‘İçerik mi önde gelir, yoksa biçim mi?’. Eminim ki hepimizin bu soruya kendince oldukça haklı gerekçelerle...
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Profesyonel Hayatın Altın Anahtarı: ‘Öğrenmeyi Öğrenmek’
Sektörel dikeylerin gittikçe çeşitlendiği günümüzde ister üst düzey yönetici, ister stajyer öğrenci, ister başlangıç seviyesi teknik…
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‘Değişim’, ama Nasıl?: Kotter’ın Uygulama Planı
Eminim ki hepimiz iş hayatımızın bir döneminde bizde hoşnutsuzluk uyandıran birtakım durumlarla mücadele etmiş, çeşitli sebeplerden dolayı…
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Metodolojinin Psikolojisi: Dengeleme Yöntemleri
Bir deneysel çalışmada, araştırmacının yöntemsel açıdan temel amacı, bütün deneysel grupların ölçümlenen özellik haricindeki tüm…
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Mükemmel İyinin ‘Ne Kadar’ Düşmanı?: Pareto İlkesi
Bir işe büyük bir hevesle başlayıp süreç ilerledikçe üstüne koyamadığınızı fark ettiğiniz, akıntıya karşı kürek çektiğinizi ve yerinizde…
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Toksik Maskülinite ve Kişisel Dışavurumları
Maskülinite en kaba tanımıyla rekabetçi, fiziksel ve psikolojik olarak dayanıklı, dirayetli, hırslı ve elbette ki güçlü ve zengin gibi…
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Böl ve Yönet: Theme & Epic & User Story & Task
divide et impera: Bazen bir Lord Belial şarkısı, bazen bir Total War Rome 2 modu, bazen bir politik strateji, bazen de verimlilik artışı…
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Dokümantasyon, ama Ney’le?
İster binlerce çalışanı olan bir teknoloji şirketiniz, ister herkesin doğum gününün tüm ekipçe bilinebileceği bir start-up’ınız olsun…
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Nedir Bu ‘Cam Tavan Sendromu’? Ann Hopkins Vakası İncelemesi
‘Cam tavan’ en kaba tanımıyla ‘kadınların üst düzey yönetsel fonksiyonlarda yer bulmasının önündeki yapay bir engel’ olarak…
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Girişimcilik 101 B.6/6 | Girişimciliğin Temel İşlevleri, Avantajları ve Görevleri
Rapor kapsamındaki aktarımlardan da anlaşılacağı üzere, girişimcilik hem toplumsal hem iktisadi hem de bireysel yaşantı açısından oldukça...
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Girişimcilik 101 B.5/6 | Girişimciliğe Dair Efsane ve Yanılgılar
Yıllar boyunca girişimciliğe ilişkin pek çok efsane üretilmiştir (Kuratko ve Hodgetts, 1995; akt., Güney, 2015). Aktarılan 10 yaygın…
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Girişimcilik 101 B.4/6 | Girişimciliğin Doğası ve Önemi
Girişimcilik; doğal kaynaklar, emek ve sermaye bileşenlerine ek olarak dördüncü bir üretim faktörü olarak değerlendirilebilir (Can, Tuncer…
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Girişimcilik 101 B.3/6 | Girişimcilikle İlgili Bazı Temel Ayrımlar
Yönetim alanyazınında girişimci, yönetici ve lider gibi kavramlar zaman zaman eş anlamlı kullanılsa da, bu kavramların kesin ayrımlarını…
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Girişimcilik 101 B.2/6 | Girişimcilerde Bulunması Gereken Nitelikler
Araştırmacılar neredeyse 3 yüzyıldır girişimcilik hakkında işevuruk tanımlamalar yapmaya ve girişimci bir kişinin özelliklerini tespit…
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Girişimcilik 101 B.1/6 | Girişimcilik Terminolojisi ve Girişimci Kavramları
Bu yazı dizisinde girişimcilik alanyazınından bahsedecek, girişimci kişinin ayırt edici özelliklerini aktaracak, yönetici & girişimci…
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Implicit Memory Usage and Application Areas
This study was conducted at Cankaya University Graduate School of Social Sciences Cognitive Psychology in 2019 under the supervision of…
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Psikolojik Açıdan Denizcilik ve Yelkencilik Sporları
Başta psikanalitik kökenli düşünürler Sigmund Freud, Alfred Adler ve Carl Gustav Jung olmak üzere, hemen her kuramcının insan kişiliğinin...