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Senior Product Manager & Scrum Master @Emlakjet
2022 — Present
Emlakjet is a leading proptech platform in Türkiye, connecting buyers, sellers, and renters through comprehensive property listings, including apartments, houses, commercial spaces, and land.
⇢ Catalyzed the organization’s Agile transformation, effectively serving as a Scrum Master and fostering a culture of continuous improvement and collaboration.
⇢ Led product development with a focus on data-driven decision-making, ensuring that product enhancements were aligned with user needs and market trends.
⇢ Contributed to the optimization of conversion rates (CRO), app store presence (ASO), and search engine visibility (SEO) by strategically refining product features and content.
- Led R&D application documentation, analysis, development, referee interviews, and bureaucratic negotiations.
⇢ Directed R&D initiatives, overseeing critical documentation, analysis, and development processes, and successfully managing stakeholder communications, including referee interviews and bureaucratic negotiations.
⇢ Spearheaded the exploration and implementation of advanced technologies like machine learning (ML), natural language processing (NLP), and generative AI within the proptech domain, positioning Emlakjet at the forefront of innovation.
⇢ Streamlined the automation of lead management and transfer processes, improving operational efficiency and reducing manual workload.
⇢ Chaired initiatives to combat abuse and fraud on the platform, implementing solutions that enhanced security for both B2B and B2C users.
⇢ Coordinated the product development process for Jettaşın (by Octovan), which digitizes the moving process from end to end, delivering a seamless experience for users.
⇢ Managed all phases of the software development life cycle (SDLC), from initial concept through to final deployment, ensuring timely delivery of high-quality products.
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Consultant @Superpeer
2022 — Present
⇢ Advised clients on CV reviews and career consultancy, offering personalized feedback and strategies to improve their resumes, optimize their job search, and successfully navigate career transitions.
⇢ Guided individuals in stress management techniques, equipping them with practical tools and methods to manage workplace stress and maintain a healthy work-life balance.
⇢ Coached clients on time management strategies, helping them prioritize tasks, set realistic goals, and increase productivity in their personal and professional lives.
⇢ Conducted data analysis and reporting consultations, empowering clients to interpret data effectively, make informed decisions, and present insights in a compelling manner.
⇢ Provided expert advice on product management, sharing best practices, methodologies, and tools to help clients successfully manage and deliver products from concept to market.
⇢ Assisted clients in brand management, offering insights into brand positioning, market strategy, and building a strong brand identity in competitive markets.
⇢ Prepared clients for Scrum certification, delivering targeted training and resources to help them understand Agile principles and excel in their certification exams.
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Individual Contributor @Global Cyber Security Network | GCSN
2024 — Present
The Global Cyber Security Network is the online directory website for the cyber security ecosystem. Find cyber security companies, software, tools, platforms, jobs, events, courses, recourses and so much more.
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Individual Contributor @Miuul
2023 — 2024
Miuul is a digital education platform that offers specialized programs in data science, machine learning, and data analytics, designed to equip professionals with the skills needed to thrive in the data-driven economy.
⇢ Designed and developed comprehensive online education programs, covering essential topics in product ownership and product management to meet the evolving needs of professionals.
⇢ Specialized in creating content for data-informed product development, teaching learners how to leverage data to drive product decisions and optimize outcomes.
⇢ Focused on Scrum product ownership, providing in-depth knowledge and practical tools to help students effectively manage product backlogs, prioritize features, and collaborate with development teams.
⇢ Explored user experience (UX) principles, ensuring that learners understood the importance of creating products that meet user needs and deliver exceptional experiences.
⇢ Developed modules on product metrics, guiding students on how to measure and analyze key performance indicators to track product success and inform future strategies.
⇢ Curated a career pathway for aspiring product owners, offering insights into the skills, certifications, and experiences necessary for career growth in the field.
⇢ Integrated AI solutions for product ownership, teaching learners how to utilize artificial intelligence to enhance product management processes and decision-making.
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Product Owner @Navlungo
2021 — 2022
Navlungo is a digital logistics platform that simplifies international shipping for businesses by connecting them with freight forwarding services, offering features like instant quotes, booking, shipment tracking, and document management to streamline the shipping process.
⇢ Managed four critical business domains—freight, payment, legal, and data— driving exponential growth and expanding the customer base to over 70,000 users while facilitating 1,000,000+ transactions. This strategic oversight resulted in a 150% increase in sales and expanded Navlungo’s operations to 230 countries across 3 continents.
⇢ Designed and launched a KPI reporting platform using AWS QuickSight, transforming Navlungo into a data-driven organization. This system aggregated and visualized key metrics from sales, operations, marketing, and product, enhancing data transparency and enabling more informed, strategic business decisions.
⇢ Led the end-to-end development of deliver.ist, a global ship & shop service, from concept to launch in just 3 months. This rapid execution expanded Navlungo’s service offerings internationally and positioned the company as a leading player in the digital logistics space.
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Senior Specialist, Business Analysis @Etiya
2021 — 2021
Etiya is a global software company that delivers customer-centric solutions, specializing in telecommunications, digital service providers, and energy sectors, with a focus on driving digital transformation through innovative software products and services.
As a Senior Business Analyst at Etiya, I played a key role in the successful CRM transformation project for Ooredoo, the largest telecom company in the MENA region, driving the project’s technical and user experience success.
⇢ Conducted comprehensive High-Level Design (HLD) and Low-Level Design (LLD) analyses, both technical and non-technical, utilizing Jira and Confluence to ensure clear documentation and seamless communication across teams.
⇢ Developed and implemented detailed User Acceptance Testing (UAT) scenarios, effectively validating system functionality and ensuring alignment with business requirements, which led to a smooth project rollout.
⇢ Led UX research and design efforts, ensuring that the user experience was intuitive and aligned with customer needs, contributing to a higher adoption rate and improved user satisfaction.
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Business Analyst & Product Owner @Turkish Ministry of Health
2019 — 2021
⇢ Led UX research and interface design using Balsamiq and Figma, collaborating with key stakeholders, including bureaucrats, communication center managers, and healthcare professionals, resulting in intuitive user-centered platforms that improved user satisfaction by 30%.
⇢ Architected and managed the development of the technical call center infrastructure and UML diagrams for ALO184 SABİM, a critical communication platform that facilitates patient-healthcare interactions for 6,000,000+ users annually, significantly enhancing response times and service efficiency.
⇢ Developed comprehensive user cases and scenarios for the Meeting Point Web Application, improving collaboration between healthcare professionals and high-level managers, supporting 100,000 users annually, and streamlining internal communication by 25%.
⇢ Defined user requirements and guided development for the Turkcell BiP Ministry of Health COVID-19 Hotline, improving pandemic-related health communications for 20,000 users annually, delivering critical information during a national health crisis before its deactivation.
⇢ Designed technical blueprints and UML diagrams for the Ministry of Health’s WhatsApp Hotline, facilitating health communications for 10,000 users annually, with a 15% improvement in user interaction before its deactivation.
⇢ Directed comprehensive technical and business analyses using JIRA, TFS, and Confluence, ensuring seamless alignment between health initiative objectives and technical execution across 5+ national health programs, leading to a 30% improvement in project efficiency.
⇢ Developed and delivered detailed business intelligence reports with Microsoft Power BI, Turboard SINA, MSSQL Server, PostgreSQL, and PL/SQL, generating actionable insights that influenced high-level decision-making, improving resource allocation and operational performance by 20%.
⇢ Gathered and synthesized user requirements from over 50,000 healthcare professionals and patients via digital and in-person channels, ensuring customized solutions that improved user satisfaction by 25%, as reflected in feedback surveys.
⇢ Structured and optimized the business and technical logic for the Health Survey Web Application, enabling the collection of critical health data and supporting 40,000+ users annually, contributing to more informed public health policies.
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Business Development Specialist @OZEM Academy
2017 — 2019
⇢ Implemented strategic growth initiatives that doubled the academy’s workforce and tripled profitability within 12 months, driving significant organizational expansion and financial performance.
⇢ Delivered educational programs to over 50 institutions, including MEV College and the National Education Directorate, increasing the academy’s market presence by 40% and establishing it as a leader in the educational sector in the niche domain.
⇢ Developed and instituted an internal communication framework, improving cross-departmental collaboration and increasing operational efficiency by 25%, as reflected in project completion timelines.
⇢ Conducted research on cutting-edge human-machine interface methods, providing the foundation for next-generation educational tools, leading to a 20% increase in student engagement.
⇢ Collaborated with healthcare professionals to design experimental psychology pathways, enhancing the academy’s curriculum and expanding its educational impact, reaching 30% more students through innovative course offerings.
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Project Assistant @Hacettepe University Scientific Research Unit
2015 — 2017
⇢ Led the development and implementation of the Game Type Computer-Aided Cognitive Exercise Program (OBEP) for Alzheimer’s and Mild Cognitive Impairment, collaborating with Ankara University Faculty of Medicine. Contributed to the creation of clinical cognitive enhancement tools used in improving patient outcomes, impacting over 20 patients in early trials.
⇢ Conducted in-depth analysis of the Artwork Analysis Process using eye-tracking technology in partnership with Hacettepe University Faculty of Fine Arts, yielding significant insights into the cognitive and perceptual patterns of 50+ participants, including artists and novices, to better understand visual processing.
⇢ Coordinated a three-year longitudinal study on Academic Achievement with Bilkent University Faculty of Education, analyzing data from 300+ adolescents. Contributed to actionable insights into the influence of socio-economic factors on student performance, driving policy recommendations for improved educational outcomes.
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Radio Programmer @87.7 Radio Hacettepe
2013 — 2015
⇢ Developed and produced over 50 radio programs, writing original and compelling scripts that increased listener engagement by 30%, measured through listener feedback and audience surveys.
⇢ Spearheaded the optimization of sound recording systems, improving audio quality by 40%, resulting in enhanced clarity and a 20% increase in listener satisfaction, based on post-broadcast listener reports.
⇢ Forged strategic partnerships with high-profile brands like RedBull and CCI, organizing co-branded events that boosted the station’s visibility by 25% and expanded its community reach, as measured by social media followership and event attendance.