In my role as Conversational Analytics Product Analysis Team Leader, I lead the analytical vision, operational excellence and cross-functional alignment of SESTEK’s Conversational Analytics product line, while managing and developing a high-performing Product Analysis team.
⇢ Led the strategic direction of the Conversational Analytics Product Analysis team, defining analytical standards, setting team OKRs, and ensuring alignment with product vision and organizational goals.
⇢ Managed team performance end-to-end, including objective setting, 1:1 coaching, performance reviews, competency development plans, conflict resolution, workload balancing, and capability-based task delegation.
⇢ Oversaw delivery quality across all product analysis outputs such as requirements, acceptance criteria, workflow diagrams, mockups, and release documentation; ensured consistency, accuracy, and maintainability.
⇢ Developed scalable analysis processes and best-practice guidelines, standardizing requirement elicitation, UX workflow design, documentation structure, and cross-team communication models.
⇢ Coordinated closely with Product Owners, engineering leaders, and customer-facing teams to ensure requirements were clear, technically feasible, and strategically valuable; proactively resolved blockers.
⇢ Facilitated roadmap planning by conducting deep-dive product and market research, competitor benchmarking, trend analysis, and technical feasibility evaluations to guide long-term product direction.
⇢ Conducted data-driven evaluations of product performance, identifying UX bottlenecks, design inconsistencies, and improvement opportunities, contributing to measurable CX and efficiency gains.
⇢ Represented SESTEK in external events, customer workshops, and C-level product reviews; prepared strategic presentations and ensured clarity of product narrative across stakeholders.
⇢ Provided structured onboarding and ongoing training for Product Analysts and cross-functional teams, fostering analytical thinking, design quality, and consistent documentation practices.
⇢ Ensured customer issues and high-severity product requests were analyzed quickly and accurately, coordinating with technical teams for resolution and maintaining strong customer satisfaction.
⇢ Built a positive team culture focused on collaboration, transparency, continuous improvement, and knowledge sharing; mediated conflicts and reinforced constructive communication.
SESTEK is a tech company helping organizations with Conversational Solutions to be data-driven, and
deliver better experiences for their customers. SESTEK's AI-powered solutions are developed on
text-to-speech, speech recognition, natural language processing and voice biometrics technologies. With
its 150 employees and 2 R&D centers, today SESTEK serves more than 200 enterprise customers in 16
different countries.
⇢ Conducted comprehensive product and market analyses, including competitor research and literature
reviews, to shape and strengthen product vision.
⇢ Designed interfaces and workflows for new modules and functionalities by creating clear mockups and
workflow diagrams that defined requirements and acceptance criteria.
⇢ Optimized product performance and user experience by evaluating the efficiency of existing designs,
ensuring alignment with SESTEK's vision and consistent design language across the entire
portfolio.
⇢ Acted as a primary point of contact between development teams and Product Owners, providing analysis
support, facilitating communication, and ensuring informed product-related decision-making.
⇢ Directed product documentation and ensured critical details were accurately captured, communicated,
and maintained for transparency and alignment across stakeholders.
⇢ Delivered product-focused presentations to C-level executives and represented SESTEK at industry
events, contributing to thought leadership and product visibility in the market.
⇢ Collaborated with Product Owners to build sustainable and strategically aligned product roadmaps,
while analyzing cross-functional team efficiency to optimize workflows and outcomes.
⇢ Provided product training sessions for internal teams and supported resolution of high-severity
requests to ensure timely and effective responses.
⇢ Led the standardization of product design practices, creating a cohesive design language and serving
as the design Subject Matter Expert for multiple development teams.
Emlakjet is a leading proptech platform in Türkiye, connecting buyers, sellers, and renters through
comprehensive property listings, including apartments, houses, commercial spaces, and land.
⇢ Catalyzed the organization's Agile transformation, effectively serving as a Scrum Master and fostering
a culture of continuous improvement and collaboration.
⇢ Led product development with a focus on data-driven decision-making, ensuring that product
enhancements were aligned with user needs and market trends.
⇢ Contributed to the optimization of conversion rates (CRO), app store presence (ASO), and search engine
visibility (SEO) by strategically refining product features and content.
⇢ Directed R&D initiatives, overseeing critical documentation, analysis, and development processes, and
successfully managing stakeholder communications, including referee interviews and bureaucratic
negotiations.
⇢ Spearheaded the exploration and implementation of advanced technologies like machine learning (ML),
natural language processing (NLP), and generative AI within the proptech domain, positioning Emlakjet at
the forefront of innovation.
⇢ Streamlined the automation of lead management and transfer processes, improving operational efficiency
and reducing manual workload.
⇢ Chaired initiatives to combat abuse and fraud on the platform, implementing solutions that enhanced
security for both B2B and B2C users.
⇢ Coordinated the product development process for Jettaşın (by Octovan), which digitizes the moving
process from end to end, delivering a seamless experience for users.
⇢ Managed all phases of the software development life cycle (SDLC), from initial concept through to
final deployment, ensuring timely delivery of high-quality products.
⇢ Advised clients on CV reviews and career consultancy, offering personalized feedback and strategies to
improve their resumes, optimize their job search, and successfully navigate career transitions.
⇢ Guided individuals in stress management techniques, equipping them with practical tools and methods to
manage workplace stress and maintain a healthy work-life balance.
⇢ Coached clients on time management strategies, helping them prioritize tasks, set realistic goals, and
increase productivity in their personal and professional lives.
⇢ Conducted data analysis and reporting consultations, empowering clients to interpret data effectively,
make informed decisions, and present insights in a compelling manner.
⇢ Provided expert advice on product management, sharing best practices, methodologies, and tools to help
clients successfully manage and deliver products from concept to market.
⇢ Assisted clients in brand management, offering insights into brand positioning, market strategy, and
building a strong brand identity in competitive markets.
⇢ Prepared clients for Scrum certification, delivering targeted training and resources to help them
understand Agile principles and excel in their certification exams.
The Global Cyber Security Network is the online directory website for the cyber security ecosystem. Find cyber security companies, software, tools, platforms, jobs, events, courses, recourses and so much more.
Miuul is a digital education platform that offers specialized programs in data science, machine
learning, and data analytics, designed to equip professionals with the skills needed to thrive in the
data-driven economy.
⇢ Designed and developed comprehensive online education programs, covering essential topics in product
ownership and product management to meet the evolving needs of professionals.
⇢ Specialized in creating content for data-informed product development, teaching learners how to
leverage data to drive product decisions and optimize outcomes.
⇢ Focused on Scrum product ownership, providing in-depth knowledge and practical tools to help students
effectively manage product backlogs, prioritize features, and collaborate with development
teams.
⇢ Explored user experience (UX) principles, ensuring that learners understood the importance of creating
products that meet user needs and deliver exceptional experiences.
⇢ Developed modules on product metrics, guiding students on how to measure and analyze key performance
indicators to track product success and inform future strategies.
⇢ Curated a career pathway for aspiring product owners, offering insights into the skills,
certifications, and experiences necessary for career growth in the field.
⇢ Integrated AI solutions for product ownership, teaching learners how to utilize artificial
intelligence to enhance product management processes and decision-making.
Navlungo is a digital logistics platform that simplifies international shipping for businesses by
connecting them with freight forwarding services, offering features like instant quotes, booking,
shipment tracking, and document management to streamline the shipping process.
⇢ Managed four critical business domains—freight, payment, legal, and data—driving exponential growth
and expanding the customer base to over 70,000 users while facilitating 1,000,000+ transactions. This
strategic oversight resulted in a 150% increase in sales and expanded Navlungo's operations to 230
countries across 3 continents.
⇢ Designed and launched a KPI reporting platform using AWS QuickSight, transforming Navlungo into a
data-driven organization. This system aggregated and visualized key metrics from sales, operations,
marketing, and product, enhancing data transparency and enabling more informed, strategic business
decisions.
⇢ Led the end-to-end development of deliver.ist, a global ship & shop service, from concept to launch in
just 3 months. This rapid execution expanded Navlungo's service offerings internationally and positioned
the company as a leading player in the digital logistics space.
Etiya is a global software company that delivers customer-centric solutions, specializing in
telecommunications, digital service providers, and energy sectors, with a focus on driving digital
transformation through innovative software products and services.
As a Senior Business Analyst at Etiya, I played a key role in the successful CRM transformation project
for Ooredoo, the largest telecom company in the MENA region, driving the project's technical and user
experience success.
⇢ Conducted comprehensive High-Level Design (HLD) and Low-Level Design (LLD) analyses, both technical
and non-technical, utilizing Jira and Confluence to ensure clear documentation and seamless
communication across teams.
⇢ Developed and implemented detailed User Acceptance Testing (UAT) scenarios, effectively validating
system functionality and ensuring alignment with business requirements, which led to a smooth project
rollout.
⇢ Led UX research and design efforts, ensuring that the user experience was intuitive and aligned with
customer needs, contributing to a higher adoption rate and improved user satisfaction.
⇢ Led UX research and interface design using Balsamiq and Figma, collaborating with key stakeholders,
including bureaucrats, communication center managers, and healthcare professionals, resulting in
intuitive user-centered platforms that improved user satisfaction by 30%.
⇢ Architected and managed the development of the technical call center infrastructure and UML diagrams
for ALO184 SABİM, a critical communication platform that facilitates patient-healthcare interactions for
6,000,000+ users annually, significantly enhancing response times and service efficiency.
⇢ Developed comprehensive user cases and scenarios for the Meeting Point Web Application, improving
collaboration between healthcare professionals and high-level managers, supporting 100,000 users
annually, and streamlining internal communication by 25%.
⇢ Defined user requirements and guided development for the Turkcell BiP Ministry of Health COVID-19
Hotline, improving pandemic-related health communications for 20,000 users annually, delivering critical
information during a national health crisis before its deactivation.
⇢ Designed technical blueprints and UML diagrams for the Ministry of Health's WhatsApp Hotline,
facilitating health communications for 10,000 users annually, with a 15% improvement in user interaction
before its deactivation.
⇢ Directed comprehensive technical and business analyses using Jira, TFS, and Confluence, ensuring
seamless alignment between health initiative objectives and technical execution across 5+ national
health programs, leading to a 30% improvement in project efficiency.
⇢ Developed and delivered detailed business intelligence reports with Microsoft Power BI, Turboard SINA,
MSSQL Server, PostgreSQL, and PL/SQL, generating actionable insights that influenced high-level
decision-making, improving resource allocation and operational performance by 20%.
⇢ Gathered and synthesized user requirements from over 50,000 healthcare professionals and patients via
digital and in-person channels, ensuring customized solutions that improved user satisfaction by 25%, as
reflected in feedback surveys.
⇢ Structured and optimized the business and technical logic for the Health Survey Web Application,
enabling the collection of critical health data and supporting 40,000+ users annually, contributing to
more informed public health policies.
⇢ Implemented strategic growth initiatives that doubled the academy's workforce and tripled
profitability within 12 months, driving significant organizational expansion and financial
performance.
⇢ Delivered educational programs to over 50 institutions, including MEV College and the National
Education Directorate, increasing the academy's market presence by 40% and establishing it as a leader
in the educational sector in the niche domain.
⇢ Developed and instituted an internal communication framework, improving cross-departmental
collaboration and increasing operational efficiency by 25%, as reflected in project completion
timelines.
⇢ Conducted research on cutting-edge human-machine interface methods, providing the foundation for
next-generation educational tools, leading to a 20% increase in student engagement.
⇢ Collaborated with healthcare professionals to design experimental psychology pathways, enhancing the
academy's curriculum and expanding its educational impact, reaching 30% more students through innovative
course offerings.
⇢ Led the development and implementation of the Game Type Computer-Aided Cognitive Exercise Program
(OBEP) for Alzheimer's and Mild Cognitive Impairment, collaborating with Ankara University Faculty of
Medicine. Contributed to the creation of clinical cognitive enhancement tools used in improving patient
outcomes, impacting over 20 patients in early trials.
⇢ Conducted in-depth analysis of the Artwork Analysis Process using eye-tracking technology in
partnership with Hacettepe University Faculty of Fine Arts, yielding significant insights into the
cognitive and perceptual patterns of 50+ participants, including artists and novices, to better
understand visual processing.
⇢ Coordinated a three-year longitudinal study on Academic Achievement with Bilkent University Faculty of
Education, analyzing data from 300+ adolescents. Contributed to actionable insights into the influence
of socio-economic factors on student performance, driving policy recommendations for improved
educational outcomes.
⇢ Developed and produced over 50 radio programs, writing original and compelling scripts that increased
listener engagement by 30%, measured through listener feedback and audience surveys.
⇢ Spearheaded the optimization of sound recording systems, improving audio quality by 40%, resulting in
enhanced clarity and a 20% increase in listener satisfaction, based on post-broadcast listener
reports.
⇢ Forged strategic partnerships with high-profile brands like RedBull and CCI, organizing co-branded
events that boosted the station's visibility by 25% and expanded its community reach, as measured by
social media followership and event attendance.
Data Engineering MSc
GPA: n/a | Transcript
Management and Organizational Behavior MSc
GPA: 3.86/4.00 (High Honor Student) | Transcript
Web Design and Development ASc
GPA: 3.08/4.00 (Honor Student) | Transcript
Psychology BSc
GPA: 3.55/4.00 (High Honor Student) | Transcript
Sociology Minor
Drop Out | Transcript
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89.23/100.00 | Result
83.94/100.00 | Result
90.00/100.00 | Result
899/725,672 (0.001%) | Result